Interestingly growing up with the internet and alongside the growth of internet based advertising I kinda inadvertently developed a sort of mental adblock. I kinda don’t see or hear them even as they’re happening, I feel like one of those Westworld robots “Doesn’t look like anything to me”. I think everyone’s kinda got one of those even from all the tv and radio ads before the internet and still today, hence needing to justify so much marketing research and creative work to stand out but it seems I reached some saturation point a long time ago and now I’d have to actually choose to concentrate to even perceive an ad happening.
This has survived despite probably 15 years of ublock origin use. I definitely noticed when I use a machine without it that there’s like impediments to navigation if the web, like road blocks but I’m so trained to close the ad or leave the page that all I ever see is the x button.
Yeah, but not really… If I hear annoying commercial (that would usually be just another commercial) that somehow slips through an ad blocker, I’ll hate it with a passion of 10000 burning suns. I’ll go extra distance to actively avoid that product…
On the other hand, my dad will sing the jingle whole day and then buy the item next time he sees it. -_-
I’ve almost seen zero ads in about 15 years. I use all the types of adblockers: browser extensions and dns-based. I don’t use traditional TV or movie theatres. I don’t read printed magasines. So really, really close to no ads in 15 years. Yesterday I went to the fueling station with my car: there was nobody else. They changed the station so now, there’s screens showing ads and really loud audio. Since there was nobody else, I could hear all 8 pump’s ads screaming at the same time. It was really dystopian and overstimulating. I only managed to put like 5 litres and I couldn’t stand it, I was screaming at the screen to stop shouting at me. I did pay my 5 litres that I put in, but I left for another gas station. I will never return to that one, which was my usual one.
Gas pump ads are the worst. I stopped going to a station because they couldn’t be muted, and they’re the ads that scream at you or brain rot craft videos. I wouldn’t have minded so much if was only the “good news” segment or usefull PSAs. But yelling at me at 7am to buy beef jerky is not okay.
If a person came up to you at the pup and offered a flyer, that’s okay. But if they started screaming at you to buy their shit, that’d be harassment. Gas pumps should not be allowed to “harass” people.
Second button from the top on the right side.
Sometimes it works, sometimes it doesn’t.
And when it doesn’t, an air can upside-down in the speaker grille leaves no evidence.
As someone with ADHD, nah.
I don’t want to be blind to it. I want to be able to snipe it from ten kilometers away.
God I feel this. If I’m at someone else’s house, or a bar and free to air is on, I’ get so distracted. I think it’s partly the ADHD partly the fact every ad is brand new to me. Distraction is the
When I was eating dinner with my ex we liked to put on a youtube video to watch. We always did it on my phone even tho the screen is smaller because I use YouTube vanced, so we didn’t have to watch any ads or sponsored segments. Anytime we would have to use her phone cause mine was empty or something I annoyed the hell out of me that we had to watch two ads just for a 16 minute video
So distracted they couldn’t finish the thought
What kind of stupid take is this? I avoid ads because I find them annoying. It doesn’t supercharge the ones I can’t avoid.
It’s two fold: ads are annoying, and they actually work to slowly make you less happy without the advertised product.
I’m not watching ads, just a hydration break.
This meme brought to you by Big Ad
“By not drinking antifreeze, you’ve just re-sensitized yourself so any antifreeze you drink will be impossible to metabolize.”
I already could never ignore that shit, that’s why I’m so thorough and motivated about scrubbing ads from my life.
It’s crazy to me that there are people that can’t ignore shit like that. Just ignore, add them to the list, and move on. Do you have rush out to buy everything you see if billboards too?
I have family members who have not been able to ignore a single ad. Ads are by definition predatory. Some of us being able to tune them out to a large degree just means we’re not the prey they’re looking for.
It’s crazy to me that there are people who just accept ads into their lives.
According to sponsorblock my paltry 9 submissions saved people from 2619 segments, equalling to 1d21h5m of their lifes, and sponsorblock itself saved me from 4463 segments equalling to 2d14h7m of my life. And that’s only sponsorblock, not my adblocker included which doesn’t supply those stats.
Why would I ever allow companies to waste my life like that? Yeah sure you can “ignore” it (no you can’t, you’ll still hear their brand names and slogans/tunes), but if you have to ignore it it’s still wasted time.
Fuck that
Motherfucker I am still humming a jingle sometimes for a tooth powder ad for a company that went out of business before I was born, because my mother used to randomly sing it around the house when I was small.
That shit is pernicious.
Congratulations on your finely-developed ability to filter which of your perceptions advance to memory but I will pick up and remember just any random thing and it sticks
Found the “ads don’t actually work” person that without fail is in every single thread about ads. They work on you. You’re not super human.
Ads are designed to trigger a change in a person’s behavior in the target audience. If you are not the target audience or the ad is poorly calibrated it causes annoyance.
Most advertizing offers very little ROI to the business. This is why online advertisers are so aggressive on how they measure “engagement”. Given that ad revenue is the the primary driver of online and TV, the industry massively overemphasizes their effectiveness. Most advertising campaigns are only marginally effective if at all.
There is always an ad that will work on you but it’s not common. It’s likely less than 0.01% the massive amount of ads you are exposed to. But hey if you see 100 ads per day and one ad every 100 days works. It can be worth it to the company.
They don’t… They really don’t.
Then explain why there is a multi million industry and branch of research/education if it doesn’t work?
I just object to 99% of advertising. If someone walked up to me in the street and interrupted what I was doing to try and get me to buy something I’d tell them to fuck off. I was fine with banner ads. Even animated ones. Then they had obnoxious audio, took over screen space and/or auto played. YouTube went from a 1-2 five second ads to ads over a minute. So now they all get blocked.
Bonus rant: Billboards are eco vandalism. You drive from my former home town to the beach and go from a bunch of green farming country, beautiful forest and mountains to coastlands. With billboards trying their best to fuck it up along the way. Fuck ignoring it, it’s a pleasure actively blocking it so these parasites waste money.
“You owe the companies nothing. You, especially, don’t owe them any courtesy. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.” Banksy on utilizing ad space.
That billboard thing is so true. I’ve often thought, while driving, “Man, if I were so rich that money meant nothing, I’d buy up all these billboards and cover them with forest paintings.” No words, nobody trying to sell anything to anyone. Just nature being peaceful.
Also, digital billboards with their bright-ass screens need to die, like, yesterday. It’s hard enough to preserve one’s night vision with headlights the way they are, we don’t need billboards beaming like the sun.
Every ad I block is one fewer ad I have to see, so it’s a win either way
Digital ads do not promote things I’m interested in buying. I do not see ads very often at all - I haven’t had a TV for 20+ years, I don’t go to cinemas, so I don’t even see those kinds of ads. Occasional ads on YT pop up, and I’ll skip them; if they are unskippable or too frequent, I’ll abandon the vid. I’m not on any commercial “social media”, so I don’t see ads on them either. I’ve just never liked social media - Lemmy and Mastodon are all I use these days.
Occasionally, very, very occasionally, I’ll see a meatspace ad that I pay attention to: there’s a local alternative music collective that wheatpaste ads around in a nearby town. I actually WANT to know about these events, and I will actually go to them, and I actually sought them out in the first place. I also see ads at my local community centre, for local events. Same kind of thing.
So how is this resistance futile?
What ads am I gonna see though, everything I touch daily has adblocking on it.
I find it pretty easy actually, it’s alien now but in a way that can be classified and instantly dismissed.
My reaction is instant annoyance and avoidance. I don’t remember anything about the ad either, so it doesn’t make it any more memorable either.
Exactly.
My brain just hears “buy product! We like our product to spend money on it to try to influence you! Now look at these pictures or hear these sounds of said product”
Like man in a suit walking up to me on the street and asking if I’d buy a cheeseburger from him because he likes it a lot.
Enjoy your product sir, ill be leaving now.
Like man in a suit walking up to me on the street and asking if I’d buy a cheeseburger from him because he likes it a lot.
I see you’ve met Danny. How’s he doing these days?
My reaction…
Same goes for influencers and internet celebrities. Or any celebrity.
Being almost completely detached from that lifestyle… It’s very weird seeing it.
…it’s scary too. That culture starts to look more like the culture of skid row. Just people that lost their minds. (Heavy generalization)
Shit… Just people that do those selfy videos with their opinion creep me tf out. …and twitter opinions… Etc… what a weird place we live. And most of the opinions are just regular marketed news opinions recycled because these people don’t even know how to be genuine or think for themselves. I feel like there’s an epidemic and most people are zombies detached from honest genuine humanity. And it’s so prominent…
Once you zoom out and view the humanity from a detached state, it just looks so fucking brainless, immature, and lacking integrity. …even the “successful” people.
For example… In America you basically can’t have an original serious genuine conversation about existentialism or honest politics. Most of the people don’t know how to think originally. Like it’s like talking to robots that were all built on a factory line and they only have the set of thoughts they were programmed to have.
Tge problem isn’t so much that people have changed. It is that these people are more visible. It’s a scale issue. The general public has always been this stupid, but before social media, they just kept to their local communities or even just their own households. Now those communities are online, global and mainstream and even the houswewives you wouldn’t normally see are there. It’s all the people, all at once.
Unless you want to do something about it, you can best ignore them. Stick to your own group and your own family. You’ll be much happier that way.
If you do want to do something. Repetition is key. Keep having the arguments that seem so pointless. Keep pointing to tge facts and the science,even though they don’t seem to listen. If they hear it often enough and from enough directions, it might spark something.
