The Type 01 is the first model to arrive from Jaguar’s rebirth. The British carmaker was an early entrant to the modern EV market with the 2017 I-Pace, which was fun to drive even if it was too small inside and perhaps completely unreliable. An all-electric sedan was supposed to be next, but a year from the showroom, it was abruptly canceled, leaving the automaker with nothing to sell as old models like the F-Pace ceased production.

“The jag, it looks like a car you’d steal in Cyberpunk 2077,” said one Ars staffer approvingly. Credit: Jaguar

  • Godort@lemmy.ca
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    9 days ago

    This car at least has a somewhat unique look to it unlike the Luce; which looks so powerfully generic that it almost doesn’t matter what other features it has.

    • Venator@lemmy.nz
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      9 days ago

      I think that’s true for the exterior, but for the interior it’s the opposite, the Luce interior looks great, and the jag interior looks like every other new car…

      Kind of ironic given Jags are more well known for driver comfort while Ferraris are more known for showing off.

      • baldingpudenda@lemmy.world
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        9 days ago

        Fuck me. I thought the mach_e was a hot hatch. Its an SUV! Wtf were they thinking bedside raising the price compared to a coupe.

  • Imgonnatrythis@sh.itjust.works
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    9 days ago

    I remember the electric Ferrari - hideous.

    These companies mastered a design language and they’ve failed to maintain it in these EVs. You can take a chance with a radical new design, but don’t be surprised if you fall on your face. Slapping jag or Ferrari on it doesn’t make it look good.

    BMW is another major offender.

    • realitista@lemmus.org
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      9 days ago

      Even the new Audi Q2 Etron they are rolling out in 2027 is horrendous. I thought I could trust Audi to make a normal decent looking car, but no. Not any more.

    • frongt@lemmy.zip
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      9 days ago

      Really? I don’t think the BMW i series look any different from their other vehicles.

      But all of them with the giant bucktooth pedipalp grilles instead of the Poirot mustache grilles look stupid.

  • FireWire400@lemmy.world
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    9 days ago

    That logo is awful; it looks like it spells “Joovar” from any sort of distance lol

    I happen to somewhat like the design, though, just doesn’t look anything like a jag.

  • Ilovethebomb@sh.itjust.works
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    8 days ago

    The fact that Jaguar, a car company, ran an advert that didn’t show a single car will never not be silly.

    Also, that thing is ugly.

  • icerunner_origin@startrek.website
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    9 days ago

    The car of the future was supposed to have pulsating LEDs, self-drive, pursuit mode, turbo boost and an reassuringly patronising personality that would scan for threats and tell you what you were doing wrong. I was supposed to have a chest and head of hair like David Hasselhoff and a rich crime-fighting sugar daddy to fund my escapades.

    This is off-white nothingness inside. It leaves me cold.

  • MrGabr@ttrpg.network
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    9 days ago

    it looks like a car you’d steal in Cyberpunk 2077

    Don’t insult Cyberpunk’s car designs like that, man

  • TrackenDaKracken@lemmy.world
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    9 days ago

    They don’t know what to do with the face. They’re afraid to go big, so they go bland and call it “understated elegance.” The only clue it’s a Jaguar is if you happen to notice the name on the front. At least the Rolls still looks like a Rolls.

    Massive A-pillars. I guess if you can blow $150K on a car, you can afford to hit pedestrians.

    • schipelblorp@sh.itjust.works
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      9 days ago

      A Pillars are perfectly capable of hiding whole ass cars, too.

      Turning out of my apartment’s driveway and entering the roundabout are two places I am regularly almost creamed thanks to the safety provided by a hefty A Pillar.

  • rafoix@lemmy.zip
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    9 days ago

    High end electric cars will not matter until battery technology advances to the point where those cars can compete with internal combustion engines on a power to weight ratio.

    • realitista@lemmus.org
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      9 days ago

      What are you talking about? EV’s have been blowing doors on ICE cars on this metric for a while. A $44k MG 4 Xpower has a better power to weight ratio than a $122k Porsche 911, and beats it off the line by .3 seconds.

      • rafoix@lemmy.zip
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        9 days ago

        What I really meant is the total weight of the car.

        EVs weight too much for anything other than drag racing. They are way to heavy for turning and even something simple like a speed bump feel like a violent pothole.

        We still don’t have an EV that can be as fun to drive as a Miata.

        CATL is said to be developing a 12,000 Wh/Kg battery which is about the same as gasoline. That would make a real EV supercar that would rival a Porsche 911 or a Ferrari.

        • sparkyshocks@lemmy.zip
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          9 days ago

          EVs weight too much for anything other than drag racing.

          Most production EVs perform pretty well compared to similarly priced vehicles. Nurburgring records, for example, have plenty of electric cars getting sub-8:00 times, including some that cost less than $50k. Not a lot of street legal ICE vehicles you can say that about.

          • rafoix@lemmy.zip
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            8 days ago

            That’s why I’m talking about the “high end” EVs. Other than fancy interiors, they don’t do much more than the average mid-priced EV.

            Look at how the Porche EVs have dropped in price. That’s some Stellantis level of devaluation.

            • dogslayeggs@lemmy.world
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              8 days ago

              You have absolutely no idea what you are talking about. You are just moving the goal posts with every post, thinking you have a valid point each time.

              You: EVs have bad power to weight ratios.

              Reply: EVs have a better power to weight ratio than ICE.

              You: Oh, I meant weight only. They can only do drag racing and can’t do turns.

              Reply: EVs perform better than ICE at similar price points on road tracks with turns.

              You: Oh, I meant only the high end EVs. They aren’t any better than the cheaper EVs.

              Reply: High end Porsche EV is faster than most ICE super cars and much faster than cheaper EVs.

              You: Oh, but Porsche EVs have bad resale value.

              Just accept that you are wrong.

              • rafoix@lemmy.zip
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                8 days ago

                My issue is that nobody cares about EV supercars because mid-priced EV have supercars acceleration.

                EV supercars have to bring something other than a nicer interior. They have to really push for cutting edge tech.

                There are no expensive EVs that anyone sees as legendary cars like a Bugatti Veyron. People just see them as expensive EV cars.

            • sparkyshocks@lemmy.zip
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              8 days ago

              You’re all over the place. Are you talking about performance or price? Porsche has created a track monster in the Taycan Turbo GT, setting impressive times in established tracks (Laguna Seca, Nurburgring), much faster than most ICE supercars. Plus I guess it holds the bizarre title of fastest production 4-door around those tracks (despite having no rear seat), EV or ICE.

              But if we’re talking about actual track performance, which you brought up first, there are EVs at the top that can hang with ICE supercars. Yes, they can also drag race. The other stuff you’re saying about “fun” is different (it’s more fun to drive a manual transmission, but at this point manuals are slower), and talk of resale value is entirely different.

        • realitista@lemmus.org
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          8 days ago

          There’s some truth to this, and we probably will never have the energy density of batteries that gasoline has, but EV’s do have the advantage of having all their weight in the bottom of the car, so they tend to handle a lot better than you’d expect from the weight. Anything you lose on the corners you make up in the straights.

          For example, the Tesla Model S Plaid ($89,990) set a 1:27.78 lap time at Willow Springs (Big Willow), beating the BMW M5 CS ($142,000) at 1:28.76 by 0.98 seconds.

    • A_A@lemmy.world
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      8 days ago

      Power to weight ratio, energy density and other technical parameters seems to be beyond the reach of the average Lemmy users mind’s range.

  • NaibofTabr@infosec.pub
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    9 days ago

    Ugh, I thought we were getting over this already.

    The interior is fine, I can appreciate the clean lines and overall minimal ornamentation. White is probably a bad choice for a car that any real human is going to use.

    But a touchscreen for the interior controls? Really? Is it 2015 again? Physical buttons are better. I would even go so far as to say they’re necessary for any controls that a driver might operate while driving - they should be findable by feel only, in the dark, while your eyes are on the road. A luxury vehicle design should certainly have physical controls, even if they’re tucked behind one of these panels to preserve the look of the interior:

    It wouldn’t be ideal, but it would be much better than that thing that looks like a phone bolted onto the center spine, which is just ugly. It sticks out from the rest of the interior design like a flashing neon sign of cost-cutting. It looks like a POS terminal, like I’m about to pay for my coffee:

    What a bad decision, or probably chain of bad decisions made through several committee meetings.

      • NaibofTabr@infosec.pub
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        9 days ago

        They’re cheaper to implement, and in this context it certainly looks the part. That panel looks like a Garmin circa 2008:

        • Boomer Humor Doomergod@lemmy.world
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          9 days ago

          Obviously they’re cheaper to implement. Wiring up all those buttons costs money and we’re not gonna waste money on good UX.

          Plus making everything electric means more warranty repairs when the electric motors break.

          But that’s enshittification for you.

      • Polisheocket@lemmy.zip
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        9 days ago

        It looks cooler but doesn’t mean it is. My truck has a touch screen for Apple car play but everything else is physical control and I appreciate it so much

    • aksdb@lemmy.world
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      8 days ago

      White is probably a bad choice for a car that any real human is going to use.

      It looks more like beige.

      I drove an Audi A4 with light grey / silver fabric interior for 15 years. It was 18 years when I sold it and still looked mostly like new. Only the drivers seat had a few slightly darker spots that I could likely have cleaned with a wet-dry vacuum cleaner.

      I didn’t have kids in the car during that time, though. But I guess neither would whoever drives Jaguar.

    • FireWire400@lemmy.world
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      9 days ago

      Whoever came up with the concept of touchscreens being somehow more sophisticated and luxurious than buttons deserved to be fired. Actually, while you’re at it, fire the guy that thought EVs needed all the useless tech gizmos cramped into them as standard.

      • schipelblorp@sh.itjust.works
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        9 days ago

        Product people are being pushed out of leadership to make room for soulless MBAs. It is happening in every industry now that oligopoly guarantees returns and better products are no longer needed.

        • tempest@lemmy.ca
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          9 days ago

          I mean the reason they use the screens is more a cost thing.

          LG and Samsung are pumping out millions of touch screens a year. The cost for a single screen is less than 100 bucks and it’s off the shelf. The alternative is spinning up or contacting production lines for those buttons or knobs each requiring design and QC and of course production.

          The screens are just so so much cheaper.

          • halcyoncmdr@piefed.social
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            8 days ago

            They also don’t have to do any product development on the design team, they can outsource all of that to the tech team instead.

        • dogslayeggs@lemmy.world
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          8 days ago

          Physical things, including buttons and knobs, have to deal with moving parts breaking. Moving parts break in different ways from digital screens, and testing those parts for MTBF is more expensive than for digital screens. Individual buttons and knobs also have to be wired separately instead of a single wiring input to a CPU.

          It all comes down to cost.

      • atomicbocks@sh.itjust.works
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        9 days ago

        That one is on Apple. Not because they pushed touchscreens as luxurious, but because Apple was generally seen as a luxury brand when people were first switching from phones with buttons to iPhones. The rest is just the general market reaction to a fad, in this case the ultra minimalist fad that also came from Apple.