The Type 01 is the first model to arrive from Jaguar’s rebirth. The British carmaker was an early entrant to the modern EV market with the 2017 I-Pace, which was fun to drive even if it was too small inside and perhaps completely unreliable. An all-electric sedan was supposed to be next, but a year from the showroom, it was abruptly canceled, leaving the automaker with nothing to sell as old models like the F-Pace ceased production.

“The jag, it looks like a car you’d steal in Cyberpunk 2077,” said one Ars staffer approvingly. Credit: Jaguar

  • Donemilio@lemmy.sdf.org
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    2 days ago

    ipadification seriously I think new cars today is so ugly. And with that big tablet as a dashboard !

  • TigerAce@lemmy.dbzer0.com
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    2 days ago

    The outside is sexy AF, the inside is ugly AF.

    “Wow it looks so cool! Can I sit in it? Oh, it’s just another fucking Tesla…”

  • Ilovethebomb@sh.itjust.works
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    3 days ago

    The fact that Jaguar, a car company, ran an advert that didn’t show a single car will never not be silly.

    Also, that thing is ugly.

  • MrGabr@ttrpg.network
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    3 days ago

    it looks like a car you’d steal in Cyberpunk 2077

    Don’t insult Cyberpunk’s car designs like that, man

  • FireWire400@lemmy.world
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    4 days ago

    That logo is awful; it looks like it spells “Joovar” from any sort of distance lol

    I happen to somewhat like the design, though, just doesn’t look anything like a jag.

  • NaibofTabr@infosec.pub
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    4 days ago

    Ugh, I thought we were getting over this already.

    The interior is fine, I can appreciate the clean lines and overall minimal ornamentation. White is probably a bad choice for a car that any real human is going to use.

    But a touchscreen for the interior controls? Really? Is it 2015 again? Physical buttons are better. I would even go so far as to say they’re necessary for any controls that a driver might operate while driving - they should be findable by feel only, in the dark, while your eyes are on the road. A luxury vehicle design should certainly have physical controls, even if they’re tucked behind one of these panels to preserve the look of the interior:

    It wouldn’t be ideal, but it would be much better than that thing that looks like a phone bolted onto the center spine, which is just ugly. It sticks out from the rest of the interior design like a flashing neon sign of cost-cutting. It looks like a POS terminal, like I’m about to pay for my coffee:

    What a bad decision, or probably chain of bad decisions made through several committee meetings.

    • aksdb@lemmy.world
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      3 days ago

      White is probably a bad choice for a car that any real human is going to use.

      It looks more like beige.

      I drove an Audi A4 with light grey / silver fabric interior for 15 years. It was 18 years when I sold it and still looked mostly like new. Only the drivers seat had a few slightly darker spots that I could likely have cleaned with a wet-dry vacuum cleaner.

      I didn’t have kids in the car during that time, though. But I guess neither would whoever drives Jaguar.

    • FireWire400@lemmy.world
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      4 days ago

      Whoever came up with the concept of touchscreens being somehow more sophisticated and luxurious than buttons deserved to be fired. Actually, while you’re at it, fire the guy that thought EVs needed all the useless tech gizmos cramped into them as standard.

      • atomicbocks@sh.itjust.works
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        3 days ago

        That one is on Apple. Not because they pushed touchscreens as luxurious, but because Apple was generally seen as a luxury brand when people were first switching from phones with buttons to iPhones. The rest is just the general market reaction to a fad, in this case the ultra minimalist fad that also came from Apple.

      • schipelblorp@sh.itjust.works
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        4 days ago

        Product people are being pushed out of leadership to make room for soulless MBAs. It is happening in every industry now that oligopoly guarantees returns and better products are no longer needed.

        • dogslayeggs@lemmy.world
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          3 days ago

          Physical things, including buttons and knobs, have to deal with moving parts breaking. Moving parts break in different ways from digital screens, and testing those parts for MTBF is more expensive than for digital screens. Individual buttons and knobs also have to be wired separately instead of a single wiring input to a CPU.

          It all comes down to cost.

        • tempest@lemmy.ca
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          3 days ago

          I mean the reason they use the screens is more a cost thing.

          LG and Samsung are pumping out millions of touch screens a year. The cost for a single screen is less than 100 bucks and it’s off the shelf. The alternative is spinning up or contacting production lines for those buttons or knobs each requiring design and QC and of course production.

          The screens are just so so much cheaper.

          • halcyoncmdr@piefed.social
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            3 days ago

            They also don’t have to do any product development on the design team, they can outsource all of that to the tech team instead.

      • Polisheocket@lemmy.zip
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        3 days ago

        It looks cooler but doesn’t mean it is. My truck has a touch screen for Apple car play but everything else is physical control and I appreciate it so much

      • NaibofTabr@infosec.pub
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        4 days ago

        They’re cheaper to implement, and in this context it certainly looks the part. That panel looks like a Garmin circa 2008:

        • Boomer Humor Doomergod@lemmy.world
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          4 days ago

          Obviously they’re cheaper to implement. Wiring up all those buttons costs money and we’re not gonna waste money on good UX.

          Plus making everything electric means more warranty repairs when the electric motors break.

          But that’s enshittification for you.

  • realitista@lemmus.org
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    4 days ago

    Do EV’s have to be ugly? Are they doing this on purpose so you don’t buy them? What’s going on here?

    • Jiral@lemmy.world
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      3 days ago

      No, the Renault R5 is really good looking. The new BMW i3 Neue Klasse is as well and as it happens looks almost identical to the ICE version even though its on a pure electric platform.

    • Polisheocket@lemmy.zip
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      3 days ago

      Companies need to make tiered pricing models, they all ditched the intro level car and left us with bloated driving computers. Bring back the basic car with all normal designs and physical knobs

      • realitista@lemmus.org
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        3 days ago

        I’m actually pretty impressed with how cheap EV’s are becoming. The ioniq 3 at €28k is a great deal, and Smart just announced their tiny #2 ev at €20k.

    • pycorax@lemmy.world
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      3 days ago

      I think the Hyundai Ioniq, the Toyota bZ4X (what an awful name) and the Mazda 6e all look pretty cool. They more or less just look like any other regular ICE car. For some reason the western and Chinese manufacturers keep trying to do something funky and hideous.

      • realitista@lemmus.org
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        3 days ago

        I wouldn’t call them beautiful, but yes they are at least passable (except the older ioniq 6’s- don’t like the looks of them). I mean the best of them like the Mazda simply look like average ICE sedans. But it’s sad to see so many manufacturers with track records of making beautiful cars like Audi, Ferrari, and now Jaguar pumping out completely fugly EV’s. I just don’t get it. This is one area Tesla did pretty well. Pity Elon owns it. The one cheaper EV I actually like the looks of is the Smart #1, specifically the grey and red Brabus edition.

      • Hanrahan@slrpnk.net
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        3 days ago

        They more or less just look like any other regular ICE car.

        ice cars are how they are because they basically need to be. I’m an anti car but I’m glad EVs are throwing that shitty design criteria out the window and experimenting.

        Chinese cars are how they are because that’s what the biggest car market on the planet wants.

        if you want something that is boring and uninspiring, Toyota has your back

        I can neither afford nor need one if these but id get one :)

        Hyundai’s new V model as well

        https://thebeep.com.au/car-news/hyundai-ioniq-v-beijing-debut-australia/

        https://arstechnica.com/cars/2026/10/europe-shows-a-better-alternative-to-big-suvs-at-the-paris-auto-show/

        • stoy@lemmy.zip
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          3 days ago

          Most EV manufacturers doesn’t seem to be experimenting:

          Doo handles - integrated

          Body - Tall SUV

          Grill - Missing

          Headlights - Slim LED, sometimes a full lightbar.

          Readlights - Full lightbar

          Hood - Tall

          General size - Huge

          You know what would be experimenting? Styling EVs like ICE cars.

      • sparkyshocks@lemmy.zip
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        3 days ago

        The Hyundai EVs are ugly, but so are Hyundai ICE vehicles. Their whole brand’s design language is very ugly to me.

        Kia, on essentially very similar (if not basically the same) platforms, looks way better, but generally costs more.

    • treadful@lemmy.zip
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      4 days ago

      I kind of like this one. But every time I see I Rivian I have to avert my eyes.

      • realitista@lemmus.org
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        3 days ago

        I’ll admit it’s not the worst example taken in isolation, but for heaven’s sake it’s a Jag. It is very likely the ugliest Jaguar ever made.