cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

  • Echo Dot@feddit.uk
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    7 minutes ago

    So they can’t not use AI because they’ll lose out to studios that do (not sure about that one but whatever) but if they do use AI no one will buy the game.

    Pick one

  • melsaskca@lemmy.ca
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    6 hours ago

    If I am buying an “AI” game I’ll pay a couple of bucks and no more as there are no labour costs involved. If I’m buying from a company that supports human beings, I’ll pay about 50-100 bucks, depending on the game.

    • thingsiplay@lemmy.ml
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      11 hours ago

      They give you lot of reasons to. For me it was a personal thing when I really started to hate Epic Games. 2019 Epic purchased the studio of Rocket League, when the game was in a hype phase and I played and enjoyed it very much on my Linux system. Shortly after they removed the Linux support for the game and then they also removed it from Steam as well. Due to an update of the game it was no longer viable to support it on Linux they said.

      This really really bugged me on a personal level. Today I think the game is playable on Linux, I don’t know exactly. But it requires Epic Games Launcher and probably account on them. To me the game is dead. And Epic killed it (for me).

    • olympicyes@lemmy.world
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      12 hours ago

      Sweeney doesn’t like games, he’s just into programming and game engines. That might help the disconnect between him and gamers.

  • FireWire400@lemmy.world
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    11 hours ago

    Man, Sweeney’s been on a roll lately, hasn’t he? Too bad I’ve got no idea what he’s talking about most of the time

  • Mirror Giraffe@piefed.social
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    12 hours ago

    I’m making a game and I just ai for parts of the code and and for assets currently. I make it because I’m 43 and been programming my entire life and yet never took the time to make a game.

    If I ever were to release it on any store, I’d replace the assets with human made and declare that I’ve had LLM assistance in coding, no matter if there’s a role about it or not.

    Basically I know it’s important to some people and I don’t want them to accidentally spend money on something they hate. It would be like sneaking meat into a vegetarian dish.

  • renegadespork@lemmy.jelliefrontier.net
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    20 hours ago

    Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.

    If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.

  • Kirp123@lemmy.world
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    20 hours ago

    Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.

      • Snot Flickerman@lemmy.blahaj.zone
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        19 hours ago

        Disney uses the hell out of Unreal Engine tho, they used it extensively for the filming of The Mandalorian.

        I wish they’d go bankrupt but they will be fine off of Unreal royalties alone.

      • Omega_Jimes@lemmy.ca
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        19 hours ago

        I mean, they’ve been around for 35 years and they do something like 5 billion USD a year in revenue. I think they’re going to be fine.

        I don’t necessarily want this iteration of Epic to be fine, but I’m sure they will be

  • Telorand@reddthat.com
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    19 hours ago

    And this, Tim, is why I spend most of my money at Steam.

    This may shock you, but proudly parading that you want to fuck over consumers at every opportunity is not good incentive.

  • spaceracoon@lemmy.zip
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    13 hours ago

    All of this together is why there is so much media attack on Steam. Just think of the amount of fuckery we would be subjected to, if Steam was out of the equation.

    • ragas@lemmy.ml
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      11 hours ago

      We would still have GOG, which is even one step up ethically.

  • Ada@lemmy.blahaj.zone
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    16 hours ago

    Interesting that he frames LLMs as both a tool that he needs to use to compete, whilst also framing their use as a scarlet letter that will tank sales if he uses them.

  • geekwithsoul@piefed.social
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    18 hours ago

    The best thing about Tim Sweeney is that he consistently has the most wrong take on any issue. He’s like the Lou Gehrig of being an idiot.