“Well, first of all, they’re completely wrong,” Huang said in response to a question from Tom’s Hardware editor-in-chief Paul Alcorn about the criticism.
“The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.
Just a elongated way to say AI slop.
So- this would potentially render in-game cosmetics useless. You could just DLSS some cosmetic over your character for ‘free’ and skip paying for in-game cosmetic items. You could retexture or skin a model into something else with this tech, theoretically.
Heck, this could be a banned feature for online competitive games if you DLSS enemies to be easier to see.
Non-gaming applications of such tech are kinda frightening, but good to be aware of the possibility. AI swapping of characters has been something they’ve been working on. I’m guessing it will be sold as some kinda feature where you can give the AI some model of yourself, and it swaps the main character of a show or movie for your likeness. People will find it neat and try it and it will sorta work, but mostly just be a novelty. Then you’ll see that data get used for advertising, where they swap out the character in the Ad for you to catch your attention. If they try to catalog every person, this could be valuable and used to maliciously scam people by cloning your voice to mimic you and do all sorts of terrible things.
I imagine in a few years after some major scams and such that we’ll need some new verification systems to try to ensure that transactions are between real people and not just AI with your information. Yes, it will be intrusive and tracking, but will be required to maintain online commerce. Online marketplaces will struggle and possibly collapse without some way to authenticate a transaction. Hey, we may see a return to physical stores and doing everything in person again!
Remember, he’s never talking to us, he’s talking to major stockholders.
Even some of those can read the room and reach the conclusion that “if people won’t buy it, I won’t make profits”
Don’t you guys have phones?
Same exact vibes.
But we thought everyone was okay with repackaged interpolation! Why not repackaged Instagram filters!?
I think most people are ok with frame gen because it doesn’t touch the actual content. It just moves things around a bit with motion vectors which actually was kind of a thing even before AI although not very good. It didn’t repaint the game into some different art style.
Also there were real frames in there.
This is going to 100% replace the game graphics.
I think most people are ok with frame gen because it doesn’t touch the actual content. It just moves things around a bit with motion vectors which actually was kind of a thing even before AI although not very good. It didn’t repaint the game into some different art style.
Naw most people are not ok with fake frames, and like raytracing is getting less and less likely to be left on. Most people however hate fake frames not due to the frames themselves but the motion blur effect that seems to be needed to make things look ok on top of the frame gen (no one likes motion blur).
You are right that this is going to replace game graphics to some degree since its another shortcut game studios can use to cut costs (and the industry is kinda struggling at the moment). Why spend effort, time and money making a model look good when you can use a tool to gloss over the work and while it does not look “good” per say it will look better then it should.
Yep, I’m more suggesting that this was the logical path they would have continued down.
I personally don’t like the generation because it’s functionally noise and can effect the feel / responsiveness of the game. Upscaling seems pretty reasonable - but like many I just can’t abide by the notion that we are counting a generated frame as a frame for benchmark sake.
I’m not against framegen existing. It’s a preference. Same as that feature on TVs. To each their own.
Back to the new dlss though: yeah it was inevitable they go here… and I’m personally thrilled this was the line everyone more or less took issue with.
“Well, first of all, they’re completely wrong,”
Proceeds to explain exactly what everyone hates about it.
Trillions invested to make unoptimized games barely run, and make it look worse at the same time, instead of just investing like 1/10th into optimization during dev cycles.
NVIDIA really is like a parasitic cancerous growth on the side of the games industry, it’s existence increasingly predicated on the destruction of current standards, overtaking their function to ensure survival and it’s continuous ever expanding cancerous growth
STOP BUYING NVIDIA
i feel like we might as well drums up som eboycotting spirit while we’re at it. Shaming certainly has an effect as evidenced by his statement here, and if we could at to that a collectivist ‘no more more for you doofus’ energy i think that’d be swell.
We aren’t their main customers anymore, and it would least force them to also aknowledge this themselves. Hopefully.
Idk folks, keep adding pressure on these ghouls, seems to at least have gotten their attention
STOP BUYING NVIDIA
Unfortunately social media users who post are not the average gamer and that’s very apparent when 95% of the discrete GPU market is Nvidia now.
Plus doesn’t help the only other two competitors is AMD who are also jumping on the AI bandwagon and doing not actively competing. Then there’s Intel that’s in bed with Nvidia now.
Boycotts in a duopoly, especially when most clients are businesses, don’t work.
Feels odd to say it but suddenly I’m happy Intel didn’t (completely) shit the bed.
I never understood why everyone was completely happy with one manufacturer having dominance. Everyone seem to think it was just ok for them to be no competition in the market. Here is exactly why we need that competition.
Exactly. The more compititon the better. Imagine what we’d get if nvidia was split into 3 new companies and had to compete. 5 total companies suddenly would be very motivated to make a substantial product to bring to market at a competitive price. We as consumers need this diversity to keep the market honest and moving forward.
Angsty Asian Fonzie still jumping the shark.
“The consumers don’t know what they want. I, the CEO, know what the consumers want. And the consumers want to give me money!”
“Do you guys not have two GPUs?”
None of this is done for the average consumer/gamer. We’re not the consumers he’s addressing.
DLSS is a consumer product.
Jensen is a useless deflated wenis sack of a man. This ai arms race is doing nothing but hurting the fabric of humanity and more importantly, further increasing the rate of environmental destruction. :(
This is so true, very sad …
He taking his lead from the piece of orange shit in the White House?
I LOVE seeing AI-related CEOs come out and say stuff like this.
This is not something you come out and say publicly when you’re confident in your product and genuinely believe it stands on its own merits.
Gamers could collectively boycott NVidia cards and it would barely make a dent in their bottom line. It’s time for gamers to show nvidia that they are unequally important to us as we are to them
I haven’t bought a nvidia card in over a decade. Start buying APUs, handhelds, or just keep your current card and turn the graphics down or start playing your backlog. And for the love of god don’t pay for GeForce now.
“As ive explained, this is what consumers want. And I want Nvidia stock to go well.”
Speaking of slop…does Huang, “the wang”, have only one leather jacket? Isn’t that weird? Is he trying to brand like the Jobs turtleneck?
