• ampersandrew@lemmy.world
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    2 hours ago

    You are mixing units and data at this point. Acquisitions cost money. Blizzard and Call of Duty come in the same purchase. Call of Duty had a bad release this past year. And none of those things are a measure of how profitable Blizzard games are.

    • UnderpantsWeevil@lemmy.world
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      2 hours ago

      Acquisitions cost money.

      And that drives up costs, which cuts into profit.

      Call of Duty had a bad release this past year.

      Did the developers get paid for their labor?

      none of those things are a measure of how profitable Blizzard games are

      Revenue - Cost = Profit

      This is Business 101.

      But plenty of businesses operate at a loss, when they can generate surplus cash through investment. You don’t need to generate profit to pay wages. In some cases (the AI companies being a great modern example) you can pay incredibly generous salaries while running enormous losses.

      • ampersandrew@lemmy.world
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        2 hours ago

        Not forever. The profits need to outweigh the losses, and the rest comes down to averages. That’s how all of this works.

          • ampersandrew@lemmy.world
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            2 hours ago

            Are you willfully misunderstanding at this point? Those wages come from averages and projections based on past results of how much money previous games make. If they continually don’t make money, their jobs disappear, because the work they’re doing no longer justifies how much it costs to pay them to do it.

            • UnderpantsWeevil@lemmy.world
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              2 hours ago

              Those wages come from averages and projections based on past results

              Again, I’m going to point you to the AI industry, which has never posted a profit but which still pays some of the highest salaries in the industry.

              You’re also fully neglecting the concept of the Loss Leader which exists to onboard people to a system despite losing money on a given product.

              Not even discussing the hobbyist developers (originating whole genres of gameplay purely out of personal passions), the notion that games will go away or that studios must be profitable isn’t reflective of how games are developed in reality.

              • ampersandrew@lemmy.world
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                2 hours ago

                None of those things can happen indefinitely. Loss leaders make up their profits on the back end; the classic example in this industry is selling a console at a loss while selling software at higher margins.

                AI is still in the investment phase. By anyone’s account, this is a bubble about to burst, investing in something that doesn’t generate enough money to justify the investment. It won’t do that forever. I’d be surprised if it continues without a major correction in a few years. No one can predict how or when it will happen, but we’ve seen so many bubbles throughout history. They all need sustainable profit eventually, or they become a disaster. Gaming already had its own bubble in the wake of the pandemic, and that’s where these layoffs are coming from.