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Cake day: March 18th, 2024

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  • You picked excellent titles and called them forgettable, one of which was a textbook example listed in the article as to how to choose a good name for a video game. You “proved” that picking good titles for video games helps them sell. Your choices for “forgettable” titles were, in my opinion, so bad that I’m surprised you didn’t list a top tier title like No Man’s Sky. And besides, Horizon: Zero Dawn is a successful video game, at least in part, because it doesn’t have the same discoverability problems that the developers do that are targeted by this article and Failbetter Games. I merely listed it because it came to mind with the criticisms about trying to start a new franchise with a colon like the other examples in the article.



  • See the article’s debate over adding the colon to the first entry in a series, and I basically share the same viewpoint. If the first entry was The Legend of Zelda: A Link to the Past, it would have been much harder to solidify itself with people learning of this thing for the first time. See my comments elsewhere in this thread here with Shadow Tactics: Blades of the Shogun as a first entry for a series that didn’t take and how I don’t think Horizon aptly describes its game or story.


  • Look, it wouldn’t have been a huge improvement to just call it Zero Dawn, but at least you get past the gore of the unnecessary colon they talk about in the article. All three of the words in Horizon: Zero Dawn probably have a high hit rate if you’re searching for titles on Steam, but getting rid of the colon would still have made it a more interesting title.

    I did pull those as examples of bad title trends called out in the article, but the likes of Sony can muscle past problems with a bad title by throwing money at it, and if you’re just one of a few dozen indies in the middle of a Keighley showcase, you don’t have that luxury.









  • When Super Metroid came out, you could basically count every release that came out in a year across all platforms. That’s not possible anymore. There are probably plenty of great games we haven’t played because the marketing was done no favors by their titles. To name one off the top of my head, Shadow Tactics: Blades of the Shogun. Blades of the Shogun is an excellent title, but they wanted a larger Shadow Tactics series that never came to be. That studio didn’t see enough success to survive even 10 years after that game’s release, but they saw good reviews.