

The reality is they want you to find those other games to maximize profit, which is where all of their work into recommendation engines and personalized release calendars has gone. But it’s not going to convince millions of people who want to play NBA 2K that they should buy the latest indie game instead.














Someone is probably far more likely to pick up a game like that that they just didn’t know was out rather than one they’ve never heard of before. If they could pull that trick on any game, they probably wouldn’t let a day go by without a banner, like today.