Rockstar said GTA 6 costs $79.99 across PlayStation 5 and Xbox Series X and S, confirming a $10 jump from the standard $70 we’ve seen this generation. The Ultimate Edition, meanwhile, is $20 more, priced $99.99.
GTA 6 physical copies do not include a disc, Rockstar has confirmed. They’re just a code in a box
The chances get significantly higher when the console player base is smaller and trending down. Investors want to see the biggest entertainment launch in history every time, which is doable when you’re reaching a larger addressable market. The other headwind they’re facing right now is that people on the fence for a PS5 are maybe less inclined to buy one just for GTA now that it’s gotten significant price hikes. Someone impatient who may have been willing to double dip is probably less so.
GTA6 is still going to do gangbusters with exactly this strategy, but the market is changing, and it could affect how things play out in the future.