That’s been happening for well over a decade now, and while “respectable security researchers” call it bullshit… there’s simply too much anecdotal evidence for it to happen organically.
NONE of that data can predict a random occurrence discussion that goes in a specific direction.
A great example is something that happened to me in 2015. One night I was out with friends, and one of them had a really bad panic attack. The next day I was discussing it with a colleague during a smoke break, who recommended he gets a clip-on pulse oximeter. No searches, nothing, literally just a half minute detour in our chat. I repeat, nothing was typed in or looked up or in any way entered into any computer intentionally.
Five minutes later we’re sitting in front of our respective computers and I start getting ads for the very thing. Mind you, we’re still at a point where nothing noted during this discussion was entered into any computer. Explain this.
Friend, or friends discussed said panic attack on big tech social in DMs or something. Obviously, you follow your friends, you are likely to go out on Saturdays with them, maybe even your first name was mentioned in their messages, you are now tied to an advertising angle for ‘Panick Attacks’. Data brokers buy this information, serve ads.
This is just ONE way the data may have been inferred. This doesn’t include contact scanning, location services and so on.
All the toilets in your building / neighborhood were installed all the same time and your need for a toilet seat likely matches the average lifespan of that item. They see this, they see you bought a toilet seat.
They don’t sell ads directly for you though. The do sell ads to people your age in your location that might need a toilet seat. They might also know that that item has a high return rate. On the chance you return it they want to sell the opportunity to advertise to you for more to potential customers (ad buyers)
google is an ad company, their main customers are the people who buy ads, pretending you need a toilet seat let’s them charge toilet seat makers more to “target” you
I always wonder whether we’re getting it backwards.
Like, did you see ads for kayaks because you had that conversation about kayaking, or did you have the conversation because an ad company/social network decided it was time for you to get into kayaking?
It may not even be that they advertised kayaking to you. They may just have a very good model of your behaviour that predicts you’re likely to be interested in kayaking.
Not that hard to understand. They have an extremely large dataset to analyze for “subjects adjacent to these searches” and it returns “kayaking” among other things. Then just show ads for those related things. You ignore the things you’re not considering as background noise, and notice the ones related to your new hobby.
It’s not all that exciting. If the person you had the conversation with searches for the thing and they’re in proximity or on the same network, they can link you to them.
I have one smart TV and a few streaming devices, none of which have microphones. Yes that includes the remotes. I have zero smart speakers even plugged in to power.
I do have one smart phone with a least one microphone though.
That’s been happening for well over a decade now, and while “respectable security researchers” call it bullshit… there’s simply too much anecdotal evidence for it to happen organically.
The reality is they don’t need to listen.
They have so much data on users.
It just goes on and on and on.
People think they are unique but they are not as unique as they think.
NONE of that data can predict a random occurrence discussion that goes in a specific direction.
A great example is something that happened to me in 2015. One night I was out with friends, and one of them had a really bad panic attack. The next day I was discussing it with a colleague during a smoke break, who recommended he gets a clip-on pulse oximeter. No searches, nothing, literally just a half minute detour in our chat. I repeat, nothing was typed in or looked up or in any way entered into any computer intentionally.
Five minutes later we’re sitting in front of our respective computers and I start getting ads for the very thing. Mind you, we’re still at a point where nothing noted during this discussion was entered into any computer. Explain this.
Did anyone you were with the night of the panic attack search for what to do? Or texted anyone about it?
They can link you to other people by networks or nearby devices. Especially if you’re frequently around those people.
It would have been more concerning if your coworker got the ads.
Friend, or friends discussed said panic attack on big tech social in DMs or something. Obviously, you follow your friends, you are likely to go out on Saturdays with them, maybe even your first name was mentioned in their messages, you are now tied to an advertising angle for ‘Panick Attacks’. Data brokers buy this information, serve ads. This is just ONE way the data may have been inferred. This doesn’t include contact scanning, location services and so on.
Okay but how does all of that
Tell them I’m in the market for a toilet seat?
And then forget to tell them - I only need 1 toilet seat?
All the toilets in your building / neighborhood were installed all the same time and your need for a toilet seat likely matches the average lifespan of that item. They see this, they see you bought a toilet seat.
They don’t sell ads directly for you though. The do sell ads to people your age in your location that might need a toilet seat. They might also know that that item has a high return rate. On the chance you return it they want to sell the opportunity to advertise to you for more to potential customers (ad buyers)
It just goes on and on.
that’s an easy one.
google is an ad company, their main customers are the people who buy ads, pretending you need a toilet seat let’s them charge toilet seat makers more to “target” you
I always wonder whether we’re getting it backwards.
Like, did you see ads for kayaks because you had that conversation about kayaking, or did you have the conversation because an ad company/social network decided it was time for you to get into kayaking?
It may not even be that they advertised kayaking to you. They may just have a very good model of your behaviour that predicts you’re likely to be interested in kayaking.
Honestly this is scarier, and harder to understand. But I suspect it to be the case
Not that hard to understand. They have an extremely large dataset to analyze for “subjects adjacent to these searches” and it returns “kayaking” among other things. Then just show ads for those related things. You ignore the things you’re not considering as background noise, and notice the ones related to your new hobby.
Sorry, harder to understand for the general population. Most people just think their phones are listening to them.
Ah fair enough
It’s not all that exciting. If the person you had the conversation with searches for the thing and they’re in proximity or on the same network, they can link you to them.
Except that doesn’t happen.
I’m figuring it’s smart TVs and smart speakers, not the phones
I have one smart TV and a few streaming devices, none of which have microphones. Yes that includes the remotes. I have zero smart speakers even plugged in to power.
I do have one smart phone with a least one microphone though.