There’s a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional “spray and pray” advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it.
So, basically, company’s are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.
There’s a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?
Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
Yes, but we need to be aware that it would get worse temporarily, and a lot of services we’re used to be being free would no longer be free. For example, Youtube would probably become a paid service.
There’s a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional “spray and pray” advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company’s are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.
There’s a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?
Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.
Source: trust me
Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.
Yes, companies are famously willing to pay extra without further questions or testing the outcomes.
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
I would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.
That’s a good thing.
Yes, but we need to be aware that it would get worse temporarily, and a lot of services we’re used to be being free would no longer be free. For example, Youtube would probably become a paid service.
Great. Less addictions and data milking.