Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
Source: trust me
Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.
Yes, companies are famously willing to pay extra without further questions or testing the outcomes.
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
I would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.