Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
I would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.