Enshitification has been a thing since the 1940s. I remember in the 80s my grandma saying she used to get pretzels from the corner store. Big soft gooey chewey pretzels.
Now, in the 80s, I could only get a factory made crunchy pretzel rod.
And today? Unless you’re buying a whole bag, you can’t get pretzels at all.
If you are ever on a road trip and go by a Wawa gas station, stop and get their soft pretzels. buy as many as you can and freeze whatever you don’t eat for later.
The german grocery store Lidl also has decent soft pretzels.
When I was 5 years old, I used to go to a bakery. And it was locally owned.
I’d go in, and I’d buy a brownie. And I’d do my moms shopping. Just lite stuff. Gallon of milk. Carton of cigerettes. Loaf of bread. Sometimes pancake mix. Then I’d buy a brownie from the bakery.
Every Saturday morning.
This went on for years. Until one day, I came in, clearly something wrong. I bought all my moms groceries. I’m 15 by this point. But I didn’t get my brownie. And so when Abeer (shop owners name) put my brownie on the counter, I said no. She could already tell something was wrong before the brownie rejection. But now she had to ask. I said “I don’t want a brownie today”.
She said “I’ll give you one. It’s ok if you don’t pay this week.”
I said “No. It’s not about money. I don’t want a brownie.”
She asked “Whats wrong?”
I said “Papa died…” and I burst into tears. Papa was my grandfather. He had died the night before. I just wanted to get in, and get out. Without talking really. But when she heard Papa died, she rushed around the counter and hugged me.
Here’s a woman who I’d grown up with. Every weekend talking for 30-60 minutes. She was the shopkeep, yes, but she was also a close family friend.
I was in this trance/haze of doing what I need to do, because I need to, but my mind was elsewhere. I was just trying to do my moms shopping, and get home in 5 minutes so I could curl back up in bed. Not to sleep, but just to try not to remember that I exist.
So when she ran around the counter to hug me, I didn’t even know what was happening. I thought she was still behind the counter, and now suddenly she’s hugging me.
I’m 42 now, but I cannot imagine kids today being able to understand the core concept of old school communities. They’ve been ripped out and replaced by walmart and other heartless souless corporations.
Can you imagine a 6 year old leaving his house, walking 10 minutes, entering walmart, and spending 30 minutes talking to the workers, telling them about the week at school? Showing her your TMNT toys you got for your birthday? Telling them various things about your life?
I cannot imagine that, but that was how the whole neighborhood was growing up. Every store a small community shop. Every adult knew every kid. Every kid knew every kid.
One time I was walking home and it started raining. So I just went onto the doorstep of the first house I saw that I knew a kid lived at. I’m just standing on the porch, waiting for it to stop raining. Suddenly Andys mom opens the door. She says “Andys not here right now. He’s over at James house.”
I said “Oh, ok. I’m just using the porch as shelter until it clears.”
And thats when Andys mom drove me home. Thats just how it was. A whole community looking out for the whole community.
Now anytime I go back to my old neighborhood, I don’t recognize it. C-Town pizza is gone. Obviously the video rental stores are gone. One time I even went and knocked on the houses of the kids I knew. Wondering if anyone I used to know inherited their parents old houses. Nope. I had a woman yell at me for disturbing her time. Wasn’t anyone I used to know.
But just looking around, I could tell the street layout may be the same, but this wasn’t a community. This was an isolated set of houses.
And now I’m sad. Because I miss those days. I miss the idea of everyone caring about everyone. I miss the wholesome nature of a new family moving in, and everyone just bombarding them with welcoming arms. I miss the idea of just going to my friends house, and walking in, Kramer style (minus the racism).
Enshitification has been a thing since the 1940s. I remember in the 80s my grandma saying she used to get pretzels from the corner store. Big soft gooey chewey pretzels.
Now, in the 80s, I could only get a factory made crunchy pretzel rod.
And today? Unless you’re buying a whole bag, you can’t get pretzels at all.
If you are ever on a road trip and go by a Wawa gas station, stop and get their soft pretzels. buy as many as you can and freeze whatever you don’t eat for later.
The german grocery store Lidl also has decent soft pretzels.
Gone are the mom and pop bakeries too. :(
When I was 5 years old, I used to go to a bakery. And it was locally owned.
I’d go in, and I’d buy a brownie. And I’d do my moms shopping. Just lite stuff. Gallon of milk. Carton of cigerettes. Loaf of bread. Sometimes pancake mix. Then I’d buy a brownie from the bakery.
Every Saturday morning.
This went on for years. Until one day, I came in, clearly something wrong. I bought all my moms groceries. I’m 15 by this point. But I didn’t get my brownie. And so when Abeer (shop owners name) put my brownie on the counter, I said no. She could already tell something was wrong before the brownie rejection. But now she had to ask. I said “I don’t want a brownie today”.
She said “I’ll give you one. It’s ok if you don’t pay this week.”
I said “No. It’s not about money. I don’t want a brownie.”
She asked “Whats wrong?”
I said “Papa died…” and I burst into tears. Papa was my grandfather. He had died the night before. I just wanted to get in, and get out. Without talking really. But when she heard Papa died, she rushed around the counter and hugged me.
Here’s a woman who I’d grown up with. Every weekend talking for 30-60 minutes. She was the shopkeep, yes, but she was also a close family friend.
I was in this trance/haze of doing what I need to do, because I need to, but my mind was elsewhere. I was just trying to do my moms shopping, and get home in 5 minutes so I could curl back up in bed. Not to sleep, but just to try not to remember that I exist.
So when she ran around the counter to hug me, I didn’t even know what was happening. I thought she was still behind the counter, and now suddenly she’s hugging me.
I’m 42 now, but I cannot imagine kids today being able to understand the core concept of old school communities. They’ve been ripped out and replaced by walmart and other heartless souless corporations.
Can you imagine a 6 year old leaving his house, walking 10 minutes, entering walmart, and spending 30 minutes talking to the workers, telling them about the week at school? Showing her your TMNT toys you got for your birthday? Telling them various things about your life?
I cannot imagine that, but that was how the whole neighborhood was growing up. Every store a small community shop. Every adult knew every kid. Every kid knew every kid.
One time I was walking home and it started raining. So I just went onto the doorstep of the first house I saw that I knew a kid lived at. I’m just standing on the porch, waiting for it to stop raining. Suddenly Andys mom opens the door. She says “Andys not here right now. He’s over at James house.”
I said “Oh, ok. I’m just using the porch as shelter until it clears.”
And thats when Andys mom drove me home. Thats just how it was. A whole community looking out for the whole community.
Now anytime I go back to my old neighborhood, I don’t recognize it. C-Town pizza is gone. Obviously the video rental stores are gone. One time I even went and knocked on the houses of the kids I knew. Wondering if anyone I used to know inherited their parents old houses. Nope. I had a woman yell at me for disturbing her time. Wasn’t anyone I used to know.
But just looking around, I could tell the street layout may be the same, but this wasn’t a community. This was an isolated set of houses.
And now I’m sad. Because I miss those days. I miss the idea of everyone caring about everyone. I miss the wholesome nature of a new family moving in, and everyone just bombarding them with welcoming arms. I miss the idea of just going to my friends house, and walking in, Kramer style (minus the racism).
Now life is just cold and isolated.
Fuck. This is the beauty and compassion we have lost.
That was a powerful story. Man, you said it all. Thank you for sharing that. :)