The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

    • MagicShel@lemmy.zip
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      48 minutes ago

      I refuse to believe that making every single drive through order pull up and park makes the experience better for anyone. It’s about artificially driving down wait time metrics by making us wait more inconveniently for everyone. Nonetheless, I’m sure they will be happy to install ad screens in their numbered parking spots.

  • Victor@lemmy.world
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    3 hours ago

    Has McDonald’s everywhere been converted to cooking the food by order instead of pre-making a bunch of food, or is it just where I live?

    I like their food these days, tastes pretty good. 🤷‍♂️ Complete overhaul of freshness, main ingredients. High quality IMO, much better than Burger King where I live, e.g.

    • makeshift0546@lemmy.today
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      1 hour ago

      Cooked to order at my spot. It’s a great meal for $14 and despite the screeching here it’s actually much less expensive than pretty much everywhere.

      • Victor@lemmy.world
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        1 hour ago

        Yeah, it’s not at all bad food IMO. Burger King by comparison is shit, where I live. I actually like the fries at McDonald’s nowadays, since they started cooking to order.

  • UsernamesAreForSuckers@lemmy.world
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    5 hours ago

    I don’t know why anyone fucks with fast food these days. It’s expensive and mediocre. Plenty of local restaurants with better food in most towns.

    • makeshift0546@lemmy.today
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      1 hour ago

      The price went up. It’s not expensive comparatively. Certainly not compared to the imaginary local food that’s magically avoiding cost increases.

      • bedwyr@piefed.ca
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        1 hour ago

        The hell it’s not. I can get a lot of food for the price of a mcshit meal.

    • brsrklf@jlai.lu
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      4 hours ago

      I do go to fast-food once in a while, but in my experience McDonald’s is really the worst of them, mediocre is too generous. Not any cheaper for basically cardboard.

  • Tamps@feddit.uk
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    6 hours ago

    Urrgh! Doesn’t it feel exhausting that they want to extract more and more from you, including your attention whilst you’re browsing the menu.

    • undefined@lemmy.hogru.ch
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      5 hours ago

      If you stop supporting unnecessary animal suffering you cut out a lot of unethical businesses like this from the start. I haven’t eaten there in years and wouldn’t bother if it were free.