It’s just a bit silly considering how these companies have been leveraging publicly available information and how automated most of their systems actually are. It’s part of why customer service at many of them (not Apple so much I guess) is absolutely abysmal and they basically do their best to try to avoid to having a human being in the customer service loop at all. Automating almost all software and removing the human element has literally been the name of the game for 20 years at least.