On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...
It’s not shown in the actual article, but the first source that they provide for references says this.
Bernd Körber, Senior Vice President BMW Brand and Product Management, says: “The launch of the Neue Klasse and Spider-Man™: Brand New Day could not be more fitting. Both stand for a bold new beginning and the confidence to shape what comes next. We are proud to accompany this new Spider-Man™ chapter with the BMW iX3, our first model of the Neue Klasse.”```
So it seems like it’s the Ix3 series. and maybe the 5 series because they indirectly mention it later on
It’s not shown in the actual article, but the first source that they provide for references says this.
So it seems like it’s the Ix3 series. and maybe the 5 series because they indirectly mention it later on
What a dumb move. All this does is discourage me from getting another BMW when my lease is up.
Got it on a 4-series petrol.