Apparently, Japan has one of the “cheapest” prices for the game while elsewhere it becomes a rip off for some reason (as referenced, in green: is converted from JPY while in red: is the price of the same thing in USA, Europe, UK, Australia, Brazil & Poland to name a few places).
The thing with pricing is that different countries have their own rules on taxes, so it’s kind of finicky to compare (as US has sales tax added upon checkout while EU includes VAT). The weird part is that both $ and € use the same numerical figures despite them being different currencies, as in 80€ is treated the same as $80 when the conversion does not match at all when you look it up.
From what I understand, it provides access to a handful of shops in game. This is where you get the clothes/tattoos/etc. The shops are present in the $80 version, but you can only access them after paying extra. I would absolutely call that locking content behind a paywall.
You go in once, you spend a minute to pick your fav hairstyle (which might not even be one of the exclusive ones) and then you never go in again. You do you, but I personally don’t consider that content. It doesn’t really change the experience of the game.
Even if we do consider it content for the sake of the argument, it’s what… an hour of content? That’s still silly to get upset over when you pay an extra 25% for it.
100 hours of content for 80€ vs 101 hours of content for 100€.