This is self explanatory; to all who do not support the idea of ownership, there shall be no more funding, regardless of their game’s quality.
Advice:
buy from GOG, avoid single player games which require internet connection or 3 party launchers.
Repost from reddit:
https://www.reddit.com/r/StopKillingGames/comments/1ugzirg/stoppayinggames/


Well if single player game needs to connect to publisher sever to play then you don’t buy this game and piracy is just preservation. I’m not endorsing piracy, but not condemning it.
I agree with the first sentence, but that’s what I feel this slogan does a poor job of reinforcing.