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There’s a lot of companies thinking about it that are big enough that they don’t have to profit immediately. I think they’re mostly waiting to see Geforce Now raise prices and enshittify more. My prediction is we’ll have the various datacenter providers giving more deals on compute to make use of wasted cycles, maybe leading to various services renting that compute and dynamically tuning quality based on current cost. I.e., high performance gaming during off-peak hours and degraded performance during AI peak hours. Time limits will definitely become more frustrating.
Google might jump back in then if they didn’t have to run the service. For them, I think they exited because they established that they’d have to actually support the product if they wanted it to grow and there is nothing they hate more. Part of me feels like the dystopian future we’re heading to may be publisher based subscription passes similar to xbox game pass but more focused and providing drastically less value.
I think I’m out though, I don’t have to buy a battlepass for the chickens and if support ends I get to make curry.