EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 @pawb.socialEnglish
    5·
    3 hours ago

    The best game that was just an advertisement was Chex Quest. But, I mean, they hired some teenagers who loved Doom to make the game and gave them little to no oversight other than “explain what a healthy breakfast is and include Chex cereal.” So they just made a kick-ass Doom clone that only marginally advertises the cereal.