EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • ampersandrew@lemmy.worldEnglish
    2·
    6 hours ago

    Really? They’ve been mostly misses from what I can tell. They don’t review very well or sell many copies for most of their games. Recent reporting indicates that Tencent no longer wants to finance them, and their future is shaky.