EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
    • Stupendous@lemmy.worldEnglish
      9·
      6 hours ago

      EA to my knowledge just has shitty business practices. Ubisoft at a minimum had a culture of sexual harrassers, possibly assaulters. Blizzard certainly had rapists. Ubisoft also with the pioneering always online DRM for single player games getting back to the games portion of their evils