The argument would be that these “short form videos” improve discoverability. I can’t speak for Netflix (since I’m not subscribed), but I am subscribed to Disney+. I completely agree that the discoverability in the Disney+ app is bad. But I’m also subscribed to Hulu, which is now owned (fully) by Disney. The discoverability in Hulu is actually pretty good.
Everything that is “Disney+ Exclusive” is only available using Disney+. Everything that is “Hulu Exclusive” is available on both Hulu and Disney+. So Disney+ has everything I want, but the app sucks.
The plan is by the end of 2026 to turn down the Hulu app and only use the Disney+ app. So, is Disney improving the Disney+ app? Nope, they’re adding “Verts”.
This is what bothers me. If you have an interesting idea to improve your app, do that. If you’re just chasing the current flavor of the week, stop. Spend that time doing something useful.
i think the verts is more competing with youtube’s competing with tiktok, yeah. but i also think i’m very much not the target audience. i’m a long form video. if i’m going to give the filmmaker the respect of my time, give me the respect of at least thirty minutes of plot dammit. or at least thirty minutes of michael bay level explosions and a bowl of popcorn. fill me with bread and send in the clowns dammit. fuck dammit i had to mention bread. the baker gets to the bakery in an hour i bet i could pinch a loaf. look what you’ve done.
Sure, but is this actually a good idea?
The argument would be that these “short form videos” improve discoverability. I can’t speak for Netflix (since I’m not subscribed), but I am subscribed to Disney+. I completely agree that the discoverability in the Disney+ app is bad. But I’m also subscribed to Hulu, which is now owned (fully) by Disney. The discoverability in Hulu is actually pretty good.
Everything that is “Disney+ Exclusive” is only available using Disney+. Everything that is “Hulu Exclusive” is available on both Hulu and Disney+. So Disney+ has everything I want, but the app sucks.
The plan is by the end of 2026 to turn down the Hulu app and only use the Disney+ app. So, is Disney improving the Disney+ app? Nope, they’re adding “Verts”.
This is what bothers me. If you have an interesting idea to improve your app, do that. If you’re just chasing the current flavor of the week, stop. Spend that time doing something useful.
i think the verts is more competing with youtube’s competing with tiktok, yeah. but i also think i’m very much not the target audience. i’m a long form video. if i’m going to give the filmmaker the respect of my time, give me the respect of at least thirty minutes of plot dammit. or at least thirty minutes of michael bay level explosions and a bowl of popcorn. fill me with bread and send in the clowns dammit. fuck dammit i had to mention bread. the baker gets to the bakery in an hour i bet i could pinch a loaf. look what you’ve done.