Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026.
Aren’t they hardware focused? I don’t use any of their products but I keep hearing praise about their M chips and their general build quality. Their phones seem pretty solid too; although, I guess you might not be getting the best bang for your buck when comparing features side-by-side.
They might be seeing / thinking that there is less money in hardware now versus specialty, closed-ecosystem software. I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.
It reminds me a little bit of the end of the PowerPC days. Everything had a G4 or G5 in it, but the software was the star for a loooonng time, and it stayed that way well into the Intel days. They’ll never shift away from Apple Silicon because it gives them enhanced verticals, but it may stay mostly under the hood.
I think that killing off the Mac Pro supports this idea. There also wasn’t another giant machine for geeks for a while after they killed off the massive G5 tower.
I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.
There’s also not much of a point to advertise it at this point. The M-Series chips been around for a good while now, and is used in a bunch of their products. It’s basically turned into the status quo, so they have no need to advertise it, particularly as the improvements seem to be mostly incremental for the time being.
I’m hopefully for maybe a return to a hardware focused Apple but we’ll see. Apple silicon was truly great, but I want moar.
Their growth segment is services and services have been taking an increasing share of total revenues (even with record iPhone sales).
That’s where they’ll be focused on, so prepare for mode ads and data collection.
Aren’t they hardware focused? I don’t use any of their products but I keep hearing praise about their M chips and their general build quality. Their phones seem pretty solid too; although, I guess you might not be getting the best bang for your buck when comparing features side-by-side.
They might be seeing / thinking that there is less money in hardware now versus specialty, closed-ecosystem software. I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.
It reminds me a little bit of the end of the PowerPC days. Everything had a G4 or G5 in it, but the software was the star for a loooonng time, and it stayed that way well into the Intel days. They’ll never shift away from Apple Silicon because it gives them enhanced verticals, but it may stay mostly under the hood.
I think that killing off the Mac Pro supports this idea. There also wasn’t another giant machine for geeks for a while after they killed off the massive G5 tower.
There’s also not much of a point to advertise it at this point. The M-Series chips been around for a good while now, and is used in a bunch of their products. It’s basically turned into the status quo, so they have no need to advertise it, particularly as the improvements seem to be mostly incremental for the time being.
enhanced verticals? Is that a term of art for a boner?