Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026.
Their growth segment is services and services have been taking an increasing share of total revenues (even with record iPhone sales).
That’s where they’ll be focused on, so prepare for mode ads and data collection.