Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026.
I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.
There’s also not much of a point to advertise it at this point. The M-Series chips been around for a good while now, and is used in a bunch of their products. It’s basically turned into the status quo, so they have no need to advertise it, particularly as the improvements seem to be mostly incremental for the time being.
There’s also not much of a point to advertise it at this point. The M-Series chips been around for a good while now, and is used in a bunch of their products. It’s basically turned into the status quo, so they have no need to advertise it, particularly as the improvements seem to be mostly incremental for the time being.