I have no illusions about managers and executives, who have never worked for a living, salivating over the cost cutting opportunity. I was talking more from the perspective of the artist. I doubt any artist would consider this as actual art because it’s the most soulless way of creating art. It’s the rough equivalent of writing about what you’d want to draw instead of actually drawing it.
There’s a few of them. Notably, the guy who didn’t care that AI art is built on the back of copyright violations getting pissy about his AI-generated art not being eligible for copyright.
But more importantly here, I don’t think most artists in the gaming industry are in much of a position where they can stand by their artistic integrity. If every publisher pushes studios into using AI to be more “productive”, the choice becomes between slopping or starving—and most people don’t like starving.
We as consumers are the only ones that can afford to push back against this shit. Our survival doesn’t rely on buying DLSS 5 games so we have the ability to boycott them to send a message.
The entire situation is pretty dire because I fear there’s a critical mass of consumers who don’t give a shit or even like the slop filter. And for artists it’s even worse because I agree, most of them probably won’t get a say in the matter and they get stuck doing soulless work. But I also think we’re going to artists either move into the indie scene or completely exit the industry (either by force as people get laid off to put more soulless work on a single individual or by attrition where the wages get reduced because “your work is now mostly done by AI”).
My light at the end of the tunnel is the hope that we’re just going to get more and more small and/or independent studios doing their own thing and having the creative control to tell Huang to shove his slop filter up his ass. The trend is already going that way with some of the best games of recent years coming from smaller studios while the traditional AAA struggles to find a footing.
I have no illusions about managers and executives, who have never worked for a living, salivating over the cost cutting opportunity. I was talking more from the perspective of the artist. I doubt any artist would consider this as actual art because it’s the most soulless way of creating art. It’s the rough equivalent of writing about what you’d want to draw instead of actually drawing it.
There’s a few of them. Notably, the guy who didn’t care that AI art is built on the back of copyright violations getting pissy about his AI-generated art not being eligible for copyright.
But more importantly here, I don’t think most artists in the gaming industry are in much of a position where they can stand by their artistic integrity. If every publisher pushes studios into using AI to be more “productive”, the choice becomes between slopping or starving—and most people don’t like starving.
We as consumers are the only ones that can afford to push back against this shit. Our survival doesn’t rely on buying DLSS 5 games so we have the ability to boycott them to send a message.
The entire situation is pretty dire because I fear there’s a critical mass of consumers who don’t give a shit or even like the slop filter. And for artists it’s even worse because I agree, most of them probably won’t get a say in the matter and they get stuck doing soulless work. But I also think we’re going to artists either move into the indie scene or completely exit the industry (either by force as people get laid off to put more soulless work on a single individual or by attrition where the wages get reduced because “your work is now mostly done by AI”).
My light at the end of the tunnel is the hope that we’re just going to get more and more small and/or independent studios doing their own thing and having the creative control to tell Huang to shove his slop filter up his ass. The trend is already going that way with some of the best games of recent years coming from smaller studios while the traditional AAA struggles to find a footing.