Maybe I adapted to that with time, like .99 always felt like a scam pricing strategy, but for me everything involving number nine is worse than, say 1.20. Double nines are the worst. Flat prices with zeroes make me more confident and interested somehow.
1.99 prices > 2.00 prices
Maybe I adapted to that with time, like .99 always felt like a scam pricing strategy, but for me everything involving number nine is worse than, say 1.20. Double nines are the worst. Flat prices with zeroes make me more confident and interested somehow.