Just minutes before it was set to deliver its financial results for the first half of its 2025-26 fiscal year, Ubisoft mashed the brakes on the whole thing, postponing the release of its results to an unspecified future date. The company also requested that European exchange Euronext halt trading of the company’s shares and bonds from November 14 until the publication of its results.
In the Ubisoft trading community that I mentioned, some folks blamed UbiSoft’s downfall for “being woke”. As if Ubisoft’s blind chasing of money, abandoning most of their IP, selling broke products, and last but not least an executive telling consumers to get used to not owning games are not bigger factors.