• melsaskca@lemmy.ca
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    5 hours ago

    Facebook and youtube would crumble completely without ads. That’s where the real money is.

    • Buckshot@programming.dev
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      55 minutes ago

      I accidentally saw a youtube ad today. It was a fake product with ai video and voice over. Complete scam. It was several minutes unskippable so i assume that’s expensive. They must be hoping to scam a lot of people. I had no idea it had gotten so bad.

  • dubyakay@lemmy.ca
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    5 hours ago

    I thought of a possible solution. The close to 7 figure engineers are probably vibe-coding and automating their scrambling algos already. uBO, or someone else, just needs to set up a pipeline with agentic AI analyzing the current block-blocking method to unscramble it. Release daily builds. Could be a site specific addon too, doesn’t have to be a general adblock addon.

    Fight AI with AI.

      • BigDanishGuy@sh.itjust.works
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        56 minutes ago

        I’m stuck using fucking facebook, messenger and whatsapp. Facebook and messenger are where all the non-techie people in my kids’ sports communicate, and I’ve got some dear people fat away that uses whatsapp.

        I had deleted my account back before it was called meta, but had to get a new one. Fuck me if I’m going to install their app though.

        If we could wean people off of meta it’d be great.

  • AverageEarthling@feddit.online
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    5 hours ago

    I only check FB at home. I have a separate Firefox profile just for it. Using Pihole. I almost never see ads. Maybe one or two will slip by. But I only spend maybe 10min on the site. 1-2 times a week.

  • Squizzy@lemmy.world
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    7 hours ago

    Is the shotgun approach not useful? Every post has to contain “Ad” or “sponsored”, could you not exclude every post that has those words?

    I am an idiot speak slowly.

    • アイス@lemmy.zip
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      7 hours ago

      From the article

      The same post talks about some of Facebook’s tactics for bypassing the adblockers. A user in the thread described trying to use uBlock’s element picker to block the word “Sponsored” on ads, only to find Facebook splits the word into individual letters, each wrapped in its own line of code. A member of the uBO development team confirmed this isn’t new, and that the technique has been in use for roughly five years. They also added that Facebook has at times gone further by randomizing letter order and inserting fake characters to throw off pattern-matching filters.

      • Funkt4st1c@lemmy.world
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        4 hours ago

        You gotta wonder what the hell facebook execs are thinking, knowing that people who specifically go out of their way to block ads are the ones their engineers are fighting tooth-and-nail to show ads to.

        Anyways my solution to this on youtube, anyways, is to click every ad i dislike, training my algorithm to advertise shit i dont want to me and bleeding money from them while promoting the creators i like/YouTube

    • toph@feddit.uk
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      7 hours ago

      Facebook splits the text “Ad” in the code so you have an “A” and “d” defined separately and then through some magic make them appear together when rendered… and then they change the exact locations and naming frequently.

  • Frellwit@lemmy.world
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    14 hours ago

    They just randomize the DOM. Which is a pretty terrible thing to do. So I can completely understand why they stop blocking ads on that terrible site.

  • aceshigh@lemmy.world
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    14 hours ago

    That stinks. Today is Facebook. Tomorrow it’s a site you use. I guess that means I’ll have to figure out how to block this shit elsewhere.

  • Kaligalis@lemmy.world
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    11 hours ago

    uBlock Origin really needs to find a way to define content-based rules for sites which use DOM randomization. After all, the ads still have places where they can go and ad content is structurally always very different from actual content.
    If they let Facebook win, YouTube will do it next. And a year later, uBlock Origin will have stopped working on half the web.

    • Traister101@lemmy.today
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      10 hours ago

      “They” don’t use Facebook anyway and all the people using their free labor acting as through they are paying customers finally got to them. I’m with the uBlock guys on dropping Facebook when it’s such thankless painful work

      • upandatom@lemmy.world
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        4 hours ago

        Right? Even people commenting here with “all ubo has to do…”

        If it’s so easy, go help them out!

  • TheFeatureCreature@lemmy.ca
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    15 hours ago

    Oh, it’s rather simple actually.

    I have Facebook, Meta, and all their various domains blacklisted on my PiHole.

  • Th3D3k0y@lemmy.world
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    16 hours ago

    I thought the story was that they aren’t individually hard to block, they just keep doing the same thing ublock was doing and directly countering the changes

    • Neocorporation@lemmy.world
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      5 hours ago

      My guess would be almost all routinely updated Filterlists will continue to block Facebook ads, and probably even more relentlessly now.

  • WesternInfidels@feddit.online
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    16 hours ago

    In my rich fantasy life, this announcement is just a ruse, to get Facebook to drop its guard.

    Real life is never as good as my rich fantasy life though.

  • BeBopALouie@lemmy.ca
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    15 hours ago

    I thought I read a post on here earlier today that said that ublock will continue to block facerook ads?