The promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
I mean, that’s really true of products in general.
I think that there are some real consumer law issues to answer where someone buys a product and then a manufacturer can control the product subsequent to the purchase. Like, say I buy a BMW with the expectation that I am not going to be seeing ads, based on the way it acts at the time that I bought it. At that point, I’m locked into owning that BMW. Then the manufacturer degrades my experience, maybe to the point where I no longer consider the vehicle to be the one I wanted.
Like, what is my remedy here? If the vehicle has OTA updates, I can never know what it’s going to be doing down the line, so I can’t make an informed decision. Having informed consumers is one of the basic requirements for markets to be efficient.
Maybe I could say “Well, that’s just a case of let the buyer beware. We’ll rely on reputation…some auto manufacturers will piss off consumers and those will be avoided”. But…if someone doesn’t buy cars that frequently, that’s a long iteration cycle.
I’m actually more concerned about video games. Like, if I’m a publisher, once I sell a video game, I don’t normally have more revenue coming in from it. But if I do have the ability to update that video game down the line. And I can update it to go harvesting user data, which turns it into a revenue stream. A lot of video game publishers go defunct on a regular basis or sell IP or whatnot, so there, even the “rely on reputation” route is more questionable.
I too have been getting concerned about video games. There is a lot of trust about installing software with no review, frequent updates, and runs at a system level, particularly for windows users.
if your car has internet access, it’s not yours
I mean, that’s really true of products in general.
I think that there are some real consumer law issues to answer where someone buys a product and then a manufacturer can control the product subsequent to the purchase. Like, say I buy a BMW with the expectation that I am not going to be seeing ads, based on the way it acts at the time that I bought it. At that point, I’m locked into owning that BMW. Then the manufacturer degrades my experience, maybe to the point where I no longer consider the vehicle to be the one I wanted.
Like, what is my remedy here? If the vehicle has OTA updates, I can never know what it’s going to be doing down the line, so I can’t make an informed decision. Having informed consumers is one of the basic requirements for markets to be efficient.
Maybe I could say “Well, that’s just a case of let the buyer beware. We’ll rely on reputation…some auto manufacturers will piss off consumers and those will be avoided”. But…if someone doesn’t buy cars that frequently, that’s a long iteration cycle.
I’m actually more concerned about video games. Like, if I’m a publisher, once I sell a video game, I don’t normally have more revenue coming in from it. But if I do have the ability to update that video game down the line. And I can update it to go harvesting user data, which turns it into a revenue stream. A lot of video game publishers go defunct on a regular basis or sell IP or whatnot, so there, even the “rely on reputation” route is more questionable.
I too have been getting concerned about video games. There is a lot of trust about installing software with no review, frequent updates, and runs at a system level, particularly for windows users.