I don’t think you can boil this down to a 90’s adage… It’s an ancient and powerful primal drive in all living things.
Fear, food, or fucking are at some level behind virtually all marketing
I used to work IT for a moderately popular content creator, and once I had the notion to see how hard it is to build an audience and made a bunch of different Twitter handles and did the same things for them I was doing for my boss.
The one on which I slapped a banner image of Yoko from TTGL (big boobs, big gun) immediately started picking up thousands of followers a week with no posting at all.
Boss’s content was all about food. Started seeing a pattern.
Trapped in the 90s marketing adage that sex sells.
I don’t think you can boil this down to a 90’s adage… It’s an ancient and powerful primal drive in all living things.
Fear, food, or fucking are at some level behind virtually all marketing
I used to work IT for a moderately popular content creator, and once I had the notion to see how hard it is to build an audience and made a bunch of different Twitter handles and did the same things for them I was doing for my boss.
The one on which I slapped a banner image of Yoko from TTGL (big boobs, big gun) immediately started picking up thousands of followers a week with no posting at all.
Boss’s content was all about food. Started seeing a pattern.
PETA got all three in here.