Gamepass never made sense to me as a product. Games make most their sales money in the first few months, but MS gave them away as day 1 additions. Games are heavily monetized with dlc, but a rotating catalog makes buying any less desirable since you could lose access unless you bought the game as well. The subscription seemed to push sales at you, but that’s a turn off for consumers. The used game market was still a thing, a 6 month subscription is less value than spending the same on a handful of games to keep permanently.

I’m not sure how it could succeed unless they stopped selling games at all for Xbox, which would probably kill it faster.