If everyone put as much effort into actually boycotting Sony and spreading the message as they do whining about boycotts not working, we might actually see results. If you actually give a shit about this, stop spreading a message that discourages the fight. Direct your apathy and cynicism at Sony. Quit watching from the sidelines while you gawk at the people fighting for all of our rights. If it’s not a long enough boycott, call for a longer one. Apathy is death.