Bloomberg reported Tuesday that the device — which is still currently under development — is designed to be screen-free and is being pitched internally as a “humanlike AI companion that lives in the home.”

OpenAI has long claimed that it wants to launch a hardware product — with some rumors being that it wants to launch its own phone, a move that would put it in competition with Apple.

OpenAI’s newly surfaced device sounds like something of a departure from traditional smart speakers — as sources described the device to Bloomberg as having a “personality” and being able to proactively learn about its owner over time, providing more personalized service. The machine would have access to a user’s digital life, drawing off things like emails, sources said.

The device is also weirdly described as involving “mechanical elements that can move on their own” and the Bloomberg report includes the detail that the device is designed to “feel like a companion and become a physical manifestation of OpenAI’s ChatGPT.