Microsoft is losing Builders fast. They’re switching to MacOS and Linux. The biggest pull keeping people on Windows, outside of shear inertia, is content creation and gaming. However, even these are falling to Linux.
Without Builders, you don’t have software, and without software, you don’t have users. This is why Microsoft needs Windows Lite.
I would be quite prepared to pay a price for an operating system if it meant that it just works the way that Windows just works but without all the bloat. I’m really not all that interested and installing an operating system that likes to fight me.