Put it this way, PRAGMATA (Deluxe) costs:
| US | UK | EU |
|---|---|---|
| $69.99 | £59.99 | 69,99€ |
However, when you compare it with:
| KZ (25465₸) | KR (₩79800) | UA (1999₴) |
|---|---|---|
| $53.10 | $51.35 | $44.65 |
| £40.05 | £38.70 | £33.65 |
| 46,65€ | 45,10€ | 39,20€ |
I mean, it’s like this with AAA games (depending on the publisher and distributor) if they consider regional pricing based on GDP but that’s not always guaranteed. Why does the same cost less in Kazakhstan for example but it’s overpriced in the US for American players (when you include sales tax)?
The price elasticity varies by market. The publisher makes an assessment of what price maximizes their profits. In addition to that, fluctuations in currency markets can lead to (temporary) distortions of the relative price measured in the same currency. After all, a seller in Kazakhstan isn’t going to update prices daily just because the USD or EUR exchange rate has changed.