People want retail games and if the big 3 can’t cover that market a new and more sustainable subject will fill that space. Maybe it’s time to bring back physical media to PC, a more open system where publishers could make profit selling their retail games similarly to vinyls for music.
The media goes poof anyway, there’s plenty of NFTs that point to dead links on domains that expired once the grift was no longer worth it.
Personal backups are the only real way to protect media for yourself and those around you.