People want retail games and if the big 3 can’t cover that market a new and more sustainable subject will fill that space. Maybe it’s time to bring back physical media to PC, a more open system where publishers could make profit selling their retail games similarly to vinyls for music.
I think “Robot Cache” was a company that claimed to do this sort of thing. The only reason I had even heard of them is because they gave away a game for free, and ironically now they’ve gone out of business and I can’t even access the game anymore!