Video game budgets are soaring, with Gears of War: E-Day reported to cost over $400 million. To break even, the game might need to sell around 5.7 million copies, a significant challenge.
Especially when you play and realize out of that 400m about 300m was spent on 16k graphics for an unoptimized engine, 75m on marketing, and less than 5m on the actual gameplay.
Especially when you play and realize out of that 400m about 300m was spent on 16k graphics for an unoptimized engine, 75m on marketing, and less than 5m on the actual gameplay.