Video game budgets are soaring, with Gears of War: E-Day reported to cost over $400 million. To break even, the game might need to sell around 5.7 million copies, a significant challenge.
If true, they’d have to sell a lot more than 5.7 million copies in consideration of non-Xbox digital store sales cuts and physical retailer logistics, currency conversions and regional pricing differences, payment processor fees, discounts/gamepass, taxes, etc. If the budget is $400 million, it’d have to be the best selling Gears game ever probably by a substantial margin to break even with a $400 million budget
If true, they’d have to sell a lot more than 5.7 million copies in consideration of non-Xbox digital store sales cuts and physical retailer logistics, currency conversions and regional pricing differences, payment processor fees, discounts/gamepass, taxes, etc. If the budget is $400 million, it’d have to be the best selling Gears game ever probably by a substantial margin to break even with a $400 million budget
Maybe they see it as a loss leader with the exclusives thing?