“We started noticing consumers weren’t rewarding polish the way brands thought they were,” said Chookie founder Zev Ziegler
Ummmmm…
One of its AI ads was rife with misspellings and terrifying, googly-eyed chocolate bars. Another of them shows an AI-generated figure producing the cookie bars in what appears to be lab.
I don’t think “polish” means what you think it means, Zev.
Every time I write an email on my phone in Gmail, it pops up a blurb asking “Polish?” so I assume this is a term they’re trying to repurpose. But my first thought every time I see it is that it’s asking to translate my message into the Polish language.
Reading the article, it sounds more like a comment on advertising as a whole and not their AI ads specifically. Polished videos vs relatively unpolished hand filming it.
Math teachers are correct, becsuse doing the right steps is repeatable and scalable. Plus you can figure out where you went wrong the times you don’t get the answer right the first time!
That’s true for people. Corporations don’t learn from mistakes and cannot improve over time, they’re legally obligated to seek shareholder value.
Expecting a corporation to do things for the right reasons is like expecting AI to do things for the right reason.
If we must interact with either, we must simply be glad when the answer is correct. If we want corporations to act more like people and be able to have real values, we need to bake a corporation’s values into law in some way.
Private businesses can still have morals and can learn and all that good stuff where the method matters, but public ones will always dehumanize.
So I’m happy they hit the right result. I’m also happy they’re talking about it like this even though this talk is also just a publicity response, because other companies might see this and also do the right thing for the wrong (purely financial) reason.
But this is also why corporations shouldn’t be people and should be barred from everything involving government and all that, if not abolished altogether.
Ummmmm…
I don’t think “polish” means what you think it means, Zev.
Every time I write an email on my phone in Gmail, it pops up a blurb asking “Polish?” so I assume this is a term they’re trying to repurpose. But my first thought every time I see it is that it’s asking to translate my message into the Polish language.
They can polish a turd all they want, but at the end of the day, it’s still shit.
“I outsourced the copywriting to the lowest bidder, who happened to be in Poland”
Reading the article, it sounds more like a comment on advertising as a whole and not their AI ads specifically. Polished videos vs relatively unpolished hand filming it.
Either way, they got to the correct answer.
The method to get the right answer is often more important than the answer itself.
Spoken like a true math teacher.
Math teachers are correct, becsuse doing the right steps is repeatable and scalable. Plus you can figure out where you went wrong the times you don’t get the answer right the first time!
No.
That’s true for people. Corporations don’t learn from mistakes and cannot improve over time, they’re legally obligated to seek shareholder value.
Expecting a corporation to do things for the right reasons is like expecting AI to do things for the right reason.
If we must interact with either, we must simply be glad when the answer is correct. If we want corporations to act more like people and be able to have real values, we need to bake a corporation’s values into law in some way.
Private businesses can still have morals and can learn and all that good stuff where the method matters, but public ones will always dehumanize.
So I’m happy they hit the right result. I’m also happy they’re talking about it like this even though this talk is also just a publicity response, because other companies might see this and also do the right thing for the wrong (purely financial) reason.
But this is also why corporations shouldn’t be people and should be barred from everything involving government and all that, if not abolished altogether.