“To say that Gen Z and Gen Alpha are into live-service games is only half the story. These games offer a social space for players to hang out and be creative. For them, it’s not about winning in a competitive online shooting match but about expressing themselves and exploring in a virtual sandbox.”
“Plus, just because Gen Z and Gen Alpha not playing those $70 titles now doesn’t mean they won’t in the future. Yguado believes that those players will “graduate” from Roblox and other sandbox titles, although they probably won’t be leaving Roblox forever. Games won’t be going away just because Roblox is around. You just have to meet new players where they are and on their own terms.”
In France, I rarely see “real world” ads for video games. Except a couple huge releases from EA or Ubisoft occasionally plastered on train station walls, but doesn’t happen a lot and it’s just like release week and nothing beyond that.
On traditional TV channels, Nintendo is still the one buying the most screen time, by far. Mostly the very mainstream stuff, lots of Mario (platformers/kart/party), Pokémon and Animal Crossing (shit, if you’d told me before 2020 that Animal Crossing would be mainstream one day, I’d have a hard time believing that, but it sure became so).
I see occasional Sony TV ads, but nowhere near as many.