The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.
Sure, but they’ve also got a reputation for treating their employees okay by fast food standards. That would be the right move for BK to get friendlier employees, but sHaReHoLdErS!