The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.
I think in BKs case working on food quality should come first. A thank you means nothing when they fuck up my order or the quality of the food is poor.