Sony plans to minimize effect of rising PlayStation 5 memory costs by boosting software and network service revenue, according to CFO - AUTOMATON WEST
automaton-media.com
Sony's recent financial results briefing reveals how the PlayStation company is going to handle the rising memory prices.

Tao said the company plans to “minimize the impact” of rising memory costs by focusing on “monetizing the installed base” and growing software and network services revenue.

Maybe something lost in translation but that sure sounds like gouging existing customers to me.