GenXer here. I started drinking due to social pressure almost 30 years ago. I basically completely stopped already before covid. My wife is the same. On occasion one or two drinks when going out, but we don’t have anything at home. My cousin (similar age) and her husband went completely dry.

I think it’s more of an awareness of the health risks (also huge “don’t drink and drive” campaigns when I was reaching drinking age), add to that if we’re honest it doesn’t really taste that good, enduring a hangover is nothing to look forward to and also (at least in my case) I am fed up with how our society still looks weird at people that just don’t want to drink. Screw everyone who asks two or three times if someone says they want a non-alcoholic beverage or, even worse, makes stupid jokes, mostly to feel better about their own addiction.

Sorry got a bit heated at the end. My son recently reached legal drinking age, does not want to drink and is being pressured by peers to start drinking. Luckily he is mentally strong enough to tell them to go suck a duck.