• Multiplexer@discuss.tchncs.de
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        2 days ago

        lt depends on which side of the pond you are on.
        Duracell lost its trademark rights in the US and Energizer grapped the opportunity to majorly troll them:

        When the Duracell Bunny debuted in North America in 1973, it was slated to be just a one-shot character in the “Drumming Bunny” advertisement. Duracell purportedly trademarked their bunny, but by 1988, that trademark had lapsed.[4] Sensing an opportunity, Duracell’s North American rival Energizer created a parody of the “Drumming Bunny” in 1988. Energizer’s parody ad began much as Duracell’s original 1973 ad did, except that midway through the discussion of which drumming rabbit would last longest, it was interrupted by the Energizer Bunny, a different pink rabbit wearing sunglasses, flip-flops, and beating a bass drum.[5] Energizer created a multi-year campaign around the Energizer Bunny.

        (Wikipedia)

  • Eiri@lemmy.ca
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    2 days ago

    Honestly they should lend their branding to an energy drink brand. Wouldn’t it sell well?