You are correct; the point of gold plated contacts is anti-corrosion and long service life not for absolute highest conductivity.
I’m a ham radio operator; I have some silver-plated antenna connectors, because antenna feedlines are dealing with extremely weak signals on receive, so any loss you can eliminate in the connector the better. Problem is they corrode to hell everywhere they aren’t tightly screwed together. For consumer AV equipment the signals are basically never weak enough to bother with that.
I would think most audiophiles know this?
They’re not marketing to audiophiles. They’re marketing to dudes and dads. They aren’t trying to get the guy hooking a manual turntable up to a tube amplifier, they’re trying to get the guy attaching a PS5 to an LG TV to a Sonos soundbar. They’re going for the guy who is spending middle class money on AV equipment without bothering to understand it.
You are correct; the point of gold plated contacts is anti-corrosion and long service life not for absolute highest conductivity.
I’m a ham radio operator; I have some silver-plated antenna connectors, because antenna feedlines are dealing with extremely weak signals on receive, so any loss you can eliminate in the connector the better. Problem is they corrode to hell everywhere they aren’t tightly screwed together. For consumer AV equipment the signals are basically never weak enough to bother with that.
They’re not marketing to audiophiles. They’re marketing to dudes and dads. They aren’t trying to get the guy hooking a manual turntable up to a tube amplifier, they’re trying to get the guy attaching a PS5 to an LG TV to a Sonos soundbar. They’re going for the guy who is spending middle class money on AV equipment without bothering to understand it.
Wish I’d thought of it.