Unfortunately, people buy what they are told to buy through advertising and marketing. The demand for sports cars didn’t dry up because people lost interest, but because better margins were found in large vehicles (and since emissions requirements were easier to hit for large vehicles than small powerful ones).
If the auto industry decided small cars were more profitable, the entire marketing machine would start touting the benefits of small cars, and in a few years, people would be claiming they always loved small cars and are so glad they are back so they can replace their monster trucks with tiny hatches.
Unfortunately, people buy what they are told to buy through advertising and marketing. The demand for sports cars didn’t dry up because people lost interest, but because better margins were found in large vehicles (and since emissions requirements were easier to hit for large vehicles than small powerful ones).
If the auto industry decided small cars were more profitable, the entire marketing machine would start touting the benefits of small cars, and in a few years, people would be claiming they always loved small cars and are so glad they are back so they can replace their monster trucks with tiny hatches.